AIRhub forms partnership with Lotto Soudal
AIRhub are delighted to today announce their partnership with Lotto Soudal as an official product partner of the Belgian professional cycling team.
AIRhub Founder and Managing Director Michael Freiberg is excited by the announcement that will see the AIRhub used by the Lotto Soudal riders in training.
“AIRhub was designed so that athletes could train more effectively and riders can get the highest performing training regardless of where they live or who they ride with,” Freiberg said.
“To have a whole team of the calibre of Lotto Soudal wanting to use the AIRhub demonstrates that the device not only works but provides measurable benefits to the rider.
“With many of the Lotto Soudal riders based in Belgium, the AIRhub will allow riders to simulate long climbs without needing to leave their home training grounds.
“I am incredibly enthusiastic to work with Lotto Soudal’s athletes as they use the AIRhub to prepare for bike races all around the world.”
Lotto Soudal rider Jasper De Buyst has begun using the AIRhub and is equally excited by the benefits from using it in training.
“I am delighted by the partnership that allows us to use the AIRhub and have great confidence in how it will help us in training.
“The AIRhub is a great tool that allows me to achieve more quality during training rides, and I can finally go for good training with my father which makes him extremely happy too,” De Buyst said.
Lotto Soudal Marketing Coordinator Sarah Van Dingenen said “our riders feel they receive immediate benefit from using the AIRhub in their training, which will no doubt pay off on race day.
“Given the demand for the product by our riders, it made sense to partner with AIRhub and the whole of Lotto Soudal is very much looking forward to a long and beneficial relationship.”
Lotto Soudal’s whole roster of professional cyclists will be using the AIRhub, including:
· André Greipel: one of the sport’s most prolific sprinters who has 22 stage victories at Grand Tours including 11 at the Tour de France, 4 at the Vuelta a España, and 7 at the Giro d'Italia.
· Thomas De Gendt: his stage 19 win at the 2017 Vuelta a España completed his set of stage wins from all three Grand Tours.
· Tim Wellens: 26 year old Belgian who was the winner of stage 6 of the 2016 Giro d'Italia and two-time winner of Eneco Tour (2014 and 2015).
About the AIRhub
The AIRhub is an on-road Ergo, but also so much more.
All performance cyclists have Ergo’s for resistance training, with many having more than one.
The AIRhub replaces the riders front wheel and is wirelessly connected to their heart rate monitor and smart phone so that the rider can “dial-up” various resistance and performance levels while training.
Essentially, the AIRhub turns flat roads into mountain courses, saving loads of time, with greater safety.
More information on the product can be found at www.terraindynamics.com.au/airhub